AI Powered Solutions
That Drive Real Results
We help you stay ahead by making your brand visible and effective across leading AI platforms from AEO to ChatGPT, Perplexity, and Copilot.
AI Search Engine & Web Solutions
We blend AI optimisation with web design to keep your brand relevant and competitive.
AEO Optimisation
Be found where it matters most. Our AEO Optimisation ensures your content is the top answer in AI-powered search engines, not buried in results.
Web Development
A strong website is the foundation for AI success. We build modern, fast, and AI-ready websites that not only look great but also integrate directly with AI.
Perplexity Optimisation
Perplexity AI is fast becoming a go-to answer engine. We help your business appear in its responses, so when people ask, your brand is what they discover.
ChatGPT Optimisation
When users turn to ChatGPT, will your brand come up in the answer? With our ChatGPT Optimisation, we make sure it does. From training prompts to structuring knowledge, we ensure ChatGPT reflects your expertise.
Copilot Optimisation
Microsoft Copilot is changing how teams work every day. We optimise your content, workflows, and documentation so Copilot gives the right answers about your business.
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Custom optimisation built around your business.
Trusted By Leading Companies
Transparency
We maintain complete openness in our strategies, ensuring you understand our methods and the expected results.
Client Success
We deliver professional SEO and Paid Services in Cape Town that consistently exceed expectations and build lasting partnerships. Our client success is driven by proven SEO techniques, targeted PPC campaigns, and data-driven strategies.
Innovation
We adapt and apply the latest SEO techniques to keep your business ahead in the rapidly evolving digital landscape.
Real Results with AI Search
& Web Optimisation
Google rating score: 4.7 of 5, based on 26 reviews
Michelle Merryweather2025-09-18Trustindex verifies that the original source of the review is Google. Web SEM helped us update our content so it shows up better on tools like ChatGPT and Perplexity. It’s been great to see our business come up more often, and the process with their team was really easy and helpful. Vicki Hartley2025-09-18Trustindex verifies that the original source of the review is Google. We worked with Web SEM on LLM optimisation and it’s made a real difference. Our content is now showing in AI searches, and we’ve had people find us in new ways. The team explained everything clearly and made it feel straightforward. Dre Andre2025-09-18Trustindex verifies that the original source of the review is Google. I want to thank Darrell from WebSEM for helping me get back on Google and for never letting me down as a client. Even though I was not a big paying client, he gave me his full attention and delivered the service I needed. He explained everything clearly and made sure I understood. Thank you, Darrell, for your speedy service and support. I am grateful for the work you have done, and I will gladly recommend you. Your staff have also been very helpful.
Custom optimisation built around your business.
Frequently Asked Questions on AI-Driven Optimisation
What is AI search engine optimisation (AEO) and why does my business need it?
AI search engine optimisation (AEO) refers to the process of optimising your website and content to appear directly in AI-driven search results. As platforms like ChatGPT, Perplexity, and Copilot become more common, your brand’s visibility in these answer-driven environments is crucial. AEO ensures that when users ask a question, your business is among the first answers they see improving engagement, traffic, and trust.
How is AI optimisation different from traditional SEO?
While traditional SEO focuses on ranking your site in Google’s search results, AI optimisation tailors your content for platforms powered by artificial intelligence, such as ChatGPT or Perplexity. Unlike search engines, AI platforms deliver answers instead of just links, meaning your content must be optimised to show up in these direct answers. AI optimisation aligns your content to ensure it’s used and recommended by these platforms.
Can you optimise my business for ChatGPT, Copilot, and Perplexity?
Yes! We specialise in optimising for all major AI platforms including ChatGPT, Microsoft Copilot, and Perplexity. Our services ensure your content is tailored to perform well on these platforms, making your business more visible and relevant when users ask questions or look for insights. Whether it’s fine-tuning prompts, knowledge management, or search engine strategies, we’ll help your brand get discovered in the evolving AI ecosystem.
How long does it take to see results from AI optimisation?
The timeline for AI optimisation results depends on the scope of the project. For smaller initiatives like optimising product pages or content for a specific AI platform, you may see noticeable improvements within a few weeks. For larger projects, such as multi-platform optimisation or significant web redesigns, the process can take several months to fully integrate and see measurable results. The key is to consistently adapt to how AI platforms evolve and ensure your content is always optimised for the latest algorithms.
Do I need a new website to benefit from AI optimisation?
Not necessarily! While optimising your existing website is often enough to improve visibility on AI platforms, many businesses benefit from upgrading their web design to be fully AI ready. A modern, AI optimised website can integrate directly with AI tools like chatbots, content generators, and knowledge bases. If you already have a site, we can help fine tune it to be more discoverable on AI search engines. If you need a brand new website, we’ll build one with AI in mind from the start.