Your Growth Partners in AI-Driven Search
WebSEM is a Cape Town based digital marketing and AI search optimisation agency
Let’s Build Something Great Together
Schedule a free consultation to discuss your website’s AI optimisation needs.
Why Your Business Needs LLM Optimisation
We focus on helping businesses win visibility where it matters most. We combine proven SEO expertise with next-generation AI optimisation to ensure our clients are discovered in both traditional search engines and modern AI-driven platforms.
Our team works at the intersection of search, content, and artificial intelligence. From technical SEO to Answer Engine Optimisation (AEO) and LLM visibility, we build strategies that help brands get found, trusted, and chosen.
Our Approach:
The websem.ai Methodology
We believe that innovation without strategy is just noise. Our approach is built on three pillars:
Data-Driven Precision:
We don't guess. We analyze how LLMs perceive your brand and use hard data to refine your digital footprint.
Tailored Solutions:
Every industry interacts with AI differently. We build custom roadmaps that align with your specific market and audience.
Total Transparency:
AI can feel like a "black box." We pull back the curtain, providing clear reporting and actionable insights so you understand exactly how your brand is evolving.
Built for the Future of Search
Search is evolving fast. AI platforms like ChatGPT, Gemini, and Perplexity are changing how people discover brands. Instead of scrolling through links, users increasingly rely on direct AI-generated answers.
- Structuring content so AI systems can understand and cite it
- Strengthening authority signals across the web
- Aligning traditional SEO with generative search
- Tracking visibility across both search engines and AI platforms
Ready To Experience Your Results?
Faq's
Frequently Asked Questions
What is LLM Optimisation and why is it important?
LLM Optimisation is the process of preparing your website so that large language models (LLMs) like ChatGPT, Gemini, and Perplexity can understand, reference, and recommend your content in their answers. Unlike traditional search engines that show long lists of links, AI platforms provide direct responses to users. Being included in those responses positions your brand as part of the answer, not just another search result.
For businesses, this means more than visibility—it’s about credibility. When an AI platform names your brand in its response, users automatically see you as a trusted authority.
How does LLM Optimisation differ from traditional SEO?
SEO aims to rank your site higher in search results on platforms like Google and Bing. LLM Optimisation, on the other hand, focuses on how AI tools interpret and use content.
For example:
SEO prioritises keywords, backlinks, and on-page elements to move you up the SERPs.
LLM Optimisation uses conversational keywords, schema markup, and authority-building to make your content easy for AI systems to parse and cite.
Both approaches overlap. In fact, many strategies—such as clear site structure and backlinks—help with both. But the difference lies in the end goal: SEO targets rankings, while LLM Optimisation targets citations in AI answers.
How can I get my website mentioned in ChatGPT or Gemini?
AI assistants like ChatGPT and Gemini don’t crawl the web directly in real time. Instead, they rely on trusted sources, including search indexes (like Bing or Google) and authoritative websites. To improve your chances of being cited:
Publish high-quality, structured content that answers common questions.
Implement schema markup and FAQ sections so your site is machine-readable.
Build mentions on reputable directories, review platforms, and industry publications.
Keep your content up to date—AI platforms are more likely to reference current information.
Our service covers all these aspects to improve the odds of your brand being picked up.
What benefits does LLM Optimisation bring to small businesses?
For small businesses, LLM Optimisation can be a game-changer. Many local searches, such as “best coffee shop near me” or “affordable plumbers in [city],” are increasingly answered by AI platforms. If your brand is optimised:
You can appear in AI responses for local queries.
Customers will see your business named directly instead of buried in a list of links.
You gain credibility in your community by being the “trusted source” AI assistants recommend.
It’s a cost-effective way to compete with larger brands without massive ad budgets.
How do AI platforms choose which websites to cite?
AI tools consider multiple factors when selecting sources:
Authority: Websites with strong reputations, backlinks, and industry recognition.
Clarity: Structured content that’s easy to interpret, with clear headings, bullet points, and FAQs.
Relevance: Pages that directly answer the user’s question in natural, conversational language.
Trustworthiness: Secure sites (HTTPS), transparent authorship, and references from credible domains.
By aligning your content with these factors, you increase the likelihood of being included in AI responses.
Can I optimise content I already have?
Yes. In fact, existing content is often a strong starting point. We:
Audit your current pages for structure and clarity.
Update them with conversational phrasing, FAQs, and schema markup.
Add entity recognition so AI systems better understand the context of your business.
This way, your investment in past content continues to generate value in the AI-driven search era.
Will LLM Optimisation also boost my Google rankings?
Absolutely. Many aspects of LLM Optimisation overlap with traditional SEO best practices:
Schema markup improves how your site is displayed in search results.
Backlinks increase both authority and AI trust.
Structured, clear content helps you rank for featured snippets.
So while you’re preparing your site for AI-driven search, you’re also strengthening your visibility in Google and Bing.
Is LLM Optimisation relevant for eCommerce businesses?
Yes. For eCommerce, LLM Optimisation ensures your products are:
Listed with rich schema markup (product details, pricing, availability).
Featured in AI-driven recommendations and comparisons.
Cited from review and affiliate sites that AI platforms frequently reference.
This can directly influence purchase decisions by putting your products in front of motivated buyers.
Is LLM Optimisation a one-time project or ongoing?
It’s both. An initial audit and implementation lays the foundation by making your site AI-ready. But because AI platforms evolve, ongoing monitoring and adjustments keep you visible. We recommend periodic updates, fresh content, and continuous authority-building to maintain your advantage.
Our Services
Search Engine Optimisation
More than just a website — it’s a growth your site is developed with digital marketing baked in from day one, including SEO best practices, technical structure for crawler visibility, and conversion- focused layouts.
Pay Per Click
Drive targeted traffic, increase conversions and reach your ideal audience with our PPC (Pay Per Click) campaigns
Web Development
From wireframing to development, we provide end-to-end web solutions crafted with precision and strategy that works.
Social Media Marketing
Harness the power of social media platforms to generate leads, increase conversions, and grow your business exceptionally.
Google Local Optimisation
Harness the power of Google Maps to connect with customers in your area and make your business easily discoverable