Does Google consider AEO and GEO a ranking factor?
No. AEO and GEO are frameworks, not direct ranking factors. Google still ranks pages on relevance, quality, experience, links, and technical health. Use AEO and GEO to package information so it is easy for both search engines and AI answers to understand and cite. What helps in practice: Give a clear answer in the […]
What Does It Mean To Optimise For SEO, AEO, and GEO Together?
When most people think about online visibility, the first thing that comes to mind is SEO. Search Engine Optimisation has been the foundation for ranking higher on Google for decades. But the landscape has shifted. Today, it’s not just search engines we need to optimise for. We also have AEO, or Answer Engine Optimisation, which […]
Is SEO dead in the age of AI?
No, SEO isn’t dead, but it is evolving. Traditional tactics alone won’t cut it anymore. The rise of AI-powered search and answer engines like ChatGPT, Perplexity, and Google SGE is reshaping how content is found, ranked, and surfaced. That shift is giving rise to GEO: Generative Engine Optimisation. For years, SEO focused on keyword targeting, […]