How LLMs impact website traffic and SEO in 2025
In 2025, large language models or LLMs are reshaping how people discover information online. Tools like ChatGPT, Google AI Overviews and Copilot are no longer the future; they are now vital paths to brands. In this environment, understanding how LLMs affect website traffic and SEO is essential. Why LLM referrals are growing quickly Recent data […]
How do AI search engines differ from traditional search engines like Google?
Traditional search engines like Google rely on indexing billions of web pages and ranking them based on relevance, keywords, and backlinks. They give you a list of links to explore. AI search engines, on the other hand, focus on understanding natural language and generating direct answers. Instead of sifting through endless results, you get conversational, […]
How is User Behaviour Changing with the Rise of AI-Powered Search?
AI-powered search is fundamentally shifting how users interact with search engines. Unlike traditional search engines, which present a list of links for users to sift through, AI-driven features like Google’s AI Overviews provide concise, personalised answers at the top of search results. This change is revolutionising user behaviour, as individuals increasingly expect quick, direct responses […]
AI Overviews and AI Mode: Grow Organic Traffic 2025
Understanding AI Overviews and AI Mode for SEO in 2025 In 2025, AI Overviews and AI Mode are revolutionising SEO by reshaping how search results are presented. AI Overviews generate AI-driven summaries at the top of the search results, offering quick, multi-source answers to users’ complex queries, powered by Google AI’s Gemini 2.0 model. This […]
Ethical Considerations for AI in Digital Marketing
Artificial intelligence has transformed how businesses reach and engage with their audiences. From content creation to predictive analytics, AI systems are embedded in many marketing strategies. As AI becomes more capable and widespread, digital marketers must also consider the ethical implications that come with its use. Responsible AI is a foundational issue that touches on […]
Are Generative Video Ads The Future Of Paid Ads?
Yes, and the future is arriving faster than most marketers realise. Generative AI already powers 86 percent of video ads today, and forecasts suggest it could account for 40 percent of all video advertising by 2026. Generative Video Ads technology enables brands to produce high-quality, on-brand video content at scale, often in hours rather than […]
AI Overviews Aren’t a Threat
Worried Google’s AI Overviews will kill your website traffic? It’s a valid concern, but it’s not the end of the road. It’s a change in the rules of the game. Think of it as a shift from quantity to quality. Yes, overall clicks might decrease as Google answers more questions directly. However, the traffic that […]
Is AI Your Content Strategist? Think Again.
Feeling the pressure to use AI in your marketing? You’re not alone. But many South African businesses make one critical mistake: they treat AI as the strategist, not the assistant. An AI can’t understand your brand’s unique “gees” or what your customers in Gauteng really need. That’s your job. Your strategy, your unique local insight, […]
AI Agents in Marketing Automation
AI agents are becoming one of the most significant shifts in digital marketing in the last decade. They are software entities that can act autonomously to plan, execute and optimise campaigns without constant human input. By combining generative AI, predictive analytics and workflow automation, these agents can handle tasks that once took teams days to […]
Will AI Replace Human Copywriters?
The rise of AI writing tools like ChatGPT has raised a real question in creative fields: Will AI replace copywriters? It’s a valid concern, especially for those who’ve spent years honing their copywriting skills, writing persuasive ad copy, building brand tone, and creating content that connects on a human level. AI copywriting tools can certainly […]
How do LLMs affect website traffic?
LLMs like ChatGPT, Google’s SGE, and Perplexity are reshaping how users interact with online content. They often answer questions directly within the interface, meaning users don’t need to click through to a website. This leads to fewer traditional organic visits, especially for simple, fact-based queries. But it’s not all bad news. These tools also create […]
Is SEO dead in the age of AI?
No, SEO isn’t dead, but it is evolving. Traditional tactics alone won’t cut it anymore. The rise of AI-powered search and answer engines like ChatGPT, Perplexity, and Google SGE is reshaping how content is found, ranked, and surfaced. That shift is giving rise to GEO: Generative Engine Optimisation. For years, SEO focused on keyword targeting, […]