Are Generative Video Ads The Future Of Paid Ads?
Generative video ads are AI-produced video creatives built from text prompts, product feeds or brand assets using models such as Runway, Sora or Google Veo, requiring no traditional filming. As of 2026, they reduce production costs from the $1,000 to $50,000+ range of conventional video to as little as $50 to $500 per video, making […]
AI Overviews Aren’t a Threat
Worried Google’s AI Overviews will kill your website traffic? It’s a valid concern, but it’s not the end of the road. It’s a change in the rules of the game. Think of it as a shift from quantity to quality. Yes, overall clicks might decrease as Google answers more questions directly. However, the traffic that […]
Is AI Your Content Strategist? Think Again.
Feeling the pressure to use AI in your marketing? You’re not alone. But many South African businesses make one critical mistake: they treat AI as the strategist, not the assistant. An AI can’t understand your brand’s unique “gees” or what your customers in Gauteng really need. That’s your job. Your strategy, your unique local insight, […]
AI Agents in Marketing Automation
AI agents are becoming one of the most significant shifts in digital marketing in the last decade. They are software entities that can act autonomously to plan, execute and optimise campaigns without constant human input. By combining generative AI, predictive analytics and workflow automation, these agents can handle tasks that once took teams days to […]
How do LLMs affect website traffic?
LLMs like ChatGPT, Google’s SGE, and Perplexity are reshaping how users interact with online content. They often answer questions directly within the interface, meaning users don’t need to click through to a website. This leads to fewer traditional organic visits, especially for simple, fact-based queries. But it’s not all bad news. These tools also create […]