Is SEO dead in the age of AI?
No, SEO isn’t dead, but it is evolving. Traditional tactics alone won’t cut it anymore. The rise of AI-powered search and answer engines like ChatGPT, Perplexity, and Google SGE is reshaping how content is found, ranked, and surfaced. That shift is giving rise to GEO: Generative Engine Optimisation. For years, SEO focused on keyword targeting, […]