Yes, and the future is arriving faster than most marketers realise. Generative AI already powers 86 percent of video ads today, and forecasts suggest it could account for 40 percent of all video advertising by 2026. Generative Video Ads technology enables brands to produce high-quality, on-brand video content at scale, often in hours rather than weeks, and at a fraction of the traditional cost.
Marketers are using generative AI to create scripts, voiceovers, visuals and even tailored video variations for different audiences. This allows campaigns to be more agile, responding quickly to trends while maintaining a consistent brand identity across markets and platforms. It also opens the door to a level of personalisation that would be too resource-intensive with conventional production methods.
For many brands, the question is no longer whether they should experiment with generative video ads; it is how quickly they can integrate them into their strategy to stay ahead.