Worried Google’s AI Overviews will kill your website traffic? It’s a valid concern, but it’s not the end of the road. It’s a change in the rules of the game.
Think of it as a shift from quantity to quality. Yes, overall clicks might decrease as Google answers more questions directly. However, the traffic that does click through from an AI Overview is often more qualified and has a higher intent. These are the users who want to go deeper than a summary, and they’ve already been pointed to you as an authoritative source.
This is where true experts can win. The new SEO isn’t about keyword tricks; it’s about demonstrating your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Your website’s new job is to be an “authority hub”—the place Google’s AI turns to verify you know what you’re talking about.
So, what’s the play?
Stop chasing individual keywords and start owning entire topics. Focus on creating the most comprehensive, helpful, and trustworthy content in your niche. Answer every possible question your customers have.
AI Overviews don’t make your website obsolete; they reward its authority. It’s a new opportunity to prove you’re the best at what you do.