Feeling the pressure to use AI in your marketing? You’re not alone. But many South African businesses make one critical mistake: they treat AI as the strategist, not the assistant.
An AI can’t understand your brand’s unique “gees” or what your customers in Gauteng really need. That’s your job. Your strategy, your unique local insight, is the secret sauce.
The real power of AI isn’t in replacing your thinking, but in amplifying it. Instead of just asking it to “write a blog post,” use it to analyse your customer feedback from WhatsApp or online reviews. Uncover real pain points and let those insights guide your human led content plan.
The brands that will win are those that master the partnership: Human Strategy + AI Execution. Use your intellect to lead, and let AI supercharge the work.