For generative engine optimisation, the best content is the kind that makes it easy for AI systems to understand what you do and why you’re relevant. Clear information about your services, expertise, and audience is essential, as it gives generative models strong signals to associate your brand with the right context. Creating topic-specific landing pages works well if you cover multiple areas or offerings, as it allows you to target each one individually. Adding case studies, customer stories, and reviews tied to your expertise helps build trust and authority in your field. Regularly publishing articles, guides, or thought pieces on relevant themes can also boost your visibility by showing that your business is active and knowledgeable.
Structured data (schema) further strengthens GEO-focused content by marking up key details such as services, reviews, and contact points so that engines can surface them directly in generated responses. This increases your chances of being featured in AI answers and summaries. Rich media such as images, charts, and video transcripts also perform well, as they provide additional context and authenticity while supporting both visibility and user trust.
In short, the best GEO content is accurate, topic-focused, and credible, helping both generative engines and potential customers connect your business with the areas of expertise you serve.